Growth Marketer

Growth Marketer Hong Kong Animoca Brands Limited – Marketing / Full Time Employee / On-site apply for this job Animoca Brands Corporation Limited (ACN: 122 921 813) is a Web3 leader that leverages tokenization and blockchain to deliver digital property rights to consumers, helping to establish the open metaverse and its associated network effects. Animoca Brands realizes its mission via three integrated business pillars: operating Web3 businesses to advance blockchain adoption with native projects such as Moca Network, Anichess, The Sandbox, Open Campus, NEOM Web3 initiatives, and a regulated stablecoin project in partnership with Standard Chartered and HKT; providing digital asset advisory services including tokenomics advisory, liquidity provisioning, and institutional research to help external Web3 projects grow; and investment management, with a portfolio of investments in over 540 companies including industry leaders Pudgy Penguins, Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, YGG, and many others. About Minds by Animoca Brands Minds by Animoca Brands is a persistent AI agent. You engage with it on Telegram, email, or through a Progressive Web App, with no hardware, no setup, and no technical knowledge needed. It remembers your context, picks the right tools for each job, and can be shared across people, teams, and organizations, drawing on a large ecosystem of skills, apps, and tools.  Unlike the tools you use today, it never resets, so the more you use it, the more it becomes yours. The platform features a rapidly expanding ecosystem that includes over 3,300 skills, 200+ apps, and 200+ tools. Through a dedicated Investment Programme, we partner with AI start-ups building directly on Minds, so our vision for the agentic web has the scalable infrastructure and network depth it needs to succeed. This is a high-growth, fast-paced environment where the work matters and moves quickly. We want a strong operator with sharp instincts, excellent project management skills, and the maturity to own outcomes. What you will be doing: Own the launch funnel Drive acquisition: take responsibility for growth and acquisition across key target markets. Adjust your marketing strategy to the unique characteristics of each channel. Full-funnel optimisation: work the full funnel from first touch to a launched Mind, continuously iterating to reduce top-of-funnel drop-off and lift conversion at every stage. Read the signal: watch post-launch drop-off and day-two return, and feed them back into targeting and onboarding, working with data and product where the fix sits  User insights: use user insights to pinpoint friction points, extract key messaging hooks, and feed them back into your channel strategy. Constant experimentation Test cadence: Run a steady cadence of rigorous tests across landing pages, onboarding flows, messaging, and CTAs, always prioritizing the user outcome over the mechanics. Documented wins: Establish a repeatable testing framework that delivers clearly documented wins and optimization baselines. Paid media and acquisition CAC discipline: Own paid channel decisions and execute media buying against strict CAC targets. You will manage paid spend efficiently toward acquisition rather than long-term lifetime value.  Organic levers: Look beyond paid media to develop vibrant community and referral channels as sustainable levers for growth. Data and attribution Data integrity: Work closely with the data team to clean up tracking infrastructure, fix attribution models, and base execution on reliable metrics. Funnel instrumentation: Stand up a fully instrumented funnel with a clear, measured baseline that you can confidently defend. How this fits with the team: Reporting line: An individual contributor role reporting to the Marketing Director, the role oversees the consumer funnel that gets visitors to launch their first Mind, and the experi...