Marketing Campaign Manager

Marketing Campaign Manager Hong Kong Animoca Brands Limited – Marketing / Full Time Employee / On-site apply for this job Animoca Brands Corporation Limited (ACN: 122 921 813) is a Web3 leader that leverages tokenization and blockchain to deliver digital property rights to consumers, helping to establish the open metaverse and its associated network effects. Animoca Brands realizes its mission via three integrated business pillars: operating Web3 businesses to advance blockchain adoption with native projects such as Moca Network, Anichess, The Sandbox, Open Campus, NEOM Web3 initiatives, and a regulated stablecoin project in partnership with Standard Chartered and HKT; providing digital asset advisory services including tokenomics advisory, liquidity provisioning, and institutional research to help external Web3 projects grow; and investment management, with a portfolio of investments in over 540 companies including industry leaders Pudgy Penguins, Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, OpenSea, Dapper Labs, YGG, and many others. About Minds by Animoca Brands Minds by Animoca Brands is a persistent AI agent. You engage with it on Telegram, email, or through a Progressive Web App, with no hardware, no setup, and no technical knowledge needed. It remembers your context, picks the right tools for each job, and can be shared across people, teams, and organizations, drawing on a large ecosystem of skills, apps, and tools.  Unlike the tools you use today, it never resets, so the more you use it, the more it becomes yours. The platform features a rapidly expanding ecosystem that includes over 3,300 skills, 200+ apps, and 200+ tools. Through a dedicated Investment Programme, we partner with AI start-ups building directly on Minds, so our vision for the agentic web has the scalable infrastructure and network depth it needs to succeed. This is a high-growth, fast-paced environment where the work matters and moves quickly. We want a strong operator with sharp instincts, excellent project management skills, and the maturity to own outcomes. What you will be doing: Campaign strategy and planning Build campaigns: build targeted campaigns that drive awareness, land the key product differentiators, and move people to launch their first Mind. Refine each campaign for its audience segment, with the right messaging and channel mix. Work with product marketing: align on priorities and launch sequencing, taking the positioning into market through campaigns Ideas and creative: contribute campaign content ideas and brief them in, including thought leadership, digital content and customer success stories, working with the content team, partnerships and product. Partner activations: drive partner marketing activations into measurable outcomes, balancing deadlines and stakeholder communication for smooth campaign execution. Execution and optimization Run the campaigns: launch and manage multi-channel campaigns across email, content, events, social, paid media, KOLs and partner marketing. Test and optimize: run structured A/B testing on concepts, messaging and assets. Iterate continuously against performance data and audience insight. Campaign performance and efficiency Report impact: track and report campaign impact across the funnel, from awareness through to a launched Mind. Own the KPIs: own campaign KPIs including reach, engagement, users signed up, Minds spun up, and customer acquisition cost. Analytics and reporting Work with data and report with clarity: partner with the data team on measurement, attribution and reporting accuracy. Provide regular performance reports and clear, actionable insight to stakeholders. Scale what works: spot trends and opportunities to scale successful campaigns. How this fits with the team: Reporting line: This role is an individual contributor, reporting to the Marketing Director. You plan and manage campaign spend and work with the wide...