Sr Product Manager Digital Assets

Who We AreApex Fintech Solutions (Apex) powers innovation and the future of digital wealth management by building tech-forward solutions that help simplify, automate, and facilitate access to financial markets for all. Our robust suite of fintech software enables us to support clients such as Stash, Betterment, SoFi, Webull, and eToro, amongst many others; collectively, Apex powers access to the stock market for over 22+ million end customers.At Apex, we are changing how the securities industry operates by reinventing the status quo, which was manual, slow, and accessible only by the ultra-wealthy. We're digitizing and democratizing systems so that everyone has an opportunity to invest.When you're at Apex, you drive this change. You're part of a global team with a clear vision: to be the trusted technology that powers the digital economy. Our offices in Austin, Dallas, Chicago, New York, Portland, Belfast, and Manila are home to over 1,000 employees.Together, we’re shaping the future of financial innovation. Embrace change. Solve big. Win together. And be G.R.E.A.T. — grit, results, empathy, accountability, and teamwork — with Apex.We’re proud to be recognised for the innovative work we do, the purpose-driven nature of our work, and the collaborative culture we’ve created. Here are just a few of the many awards we’ve recently received:Best Places to Work2026, 2025, 2024, 2023 - Presented by BuiltInWealthTech of the Year2025 - Presented by US FinTech AwardsThe World’s Top 250 Fintech Companies2024 - Presented by CNBCAbout This RoleAs Apex’s first Senior Product Manager for Digital Assets, you will set the direction and independently own a net-new business line spanning stable coin funding, tokenization of equities, and crypto trading. You will identify high-impact opportunities, establish the operating model for a 0-to-1 product organization, oversee end-to-end delivery across design, engineering, data, and go-to-market, lead strategic partnerships with crypto infrastructure providers, and ensure the product meets performance, reliability, and regulatory standards while representing Digital Assets in executive forums and with key clients.Key Responsibilities: Independently own Apex's Digital Assets product line spanning stablecoin funding, tokenization of equities, and crypto trading: define vision, strategy, and a multi-quarter roadmap that delivers material outcomes (revenue growth, client experience, regulatory readiness) and clear decision rights; partner with SMEs across compliance, legal, engineering, and business development to maintain and evolve the roadmap as market and regulatory conditions change. Lead discovery by synthesizing client feedback, usage data, market signals, and competitive intelligence in the digital assets space into clear problem statements and hypotheses; translate findings into PRDs/epics; manage the product-level backlog across one or more teams, clarifying scope and sequencing for novel, technically complex capabilities. Set product OKRs/KPIs and operating mechanisms (intake, prioritization, governance, release planning) for a net-new digital assets organization; ensure execution discipline through cadenced reviews, risk management, and course-correction. Lead complex, cross-org initiatives spanning engineering, legal, compliance, and business development; influence senior stakeholders and secure resources for the highest-impact digital asset work; align multiple teams on goals, milestones, and accountability. Establish and enforce quality, reliability, security, and compliance guardrails appropriate for regulated digital asset products; own product health and SLAs with engineering, including postmortems and remediation for incidents. Develop compelling business cases; guide investment decisions and portfolio prioritization across the Digital Assets product area, including build/buy/partner evaluations and ROI modeling for crypto custodians, exchanges, stablecoin issuers, and tokenization pl...