Digital Marketing Specialist

As a Digital Marketing Specialist, you will shape and execute our digital marketing strategies to promote our brand, drive customer acquisition, and enhance our online presence in the cryptocurrency industry. Responsibilities • Develop and implement comprehensive digital marketing strategies to drive user acquisition, retention, and brand awareness. • Conduct market research to identify target audiences, market trends, and competitors' activities. • Manage and optimize all digital marketing channels, such as SEM, SEO, social media marketing, email marketing, influencers, content marketing, and display advertising. • Create engaging and persuasive marketing content, including website copy, blog articles, social media posts, email campaigns, and promotional materials. • Collaborate with the Sales team to develop and optimize the HubSpot sales & marketing funnel, including creating landing pages, email campaigns, and lead nurturing workflows to drive lead generation, conversion, and revenue growth. • Ensure brand consistency across all digital channels. • Analyze and interpret marketing campaign data, monitor KPIs, and provide actionable insights and recommendations for continuous improvement. • Build and maintain relationships with external partners, such as influencers, industry publications, and media outlets, to maximize brand exposure and collaboration opportunities. • Promptly address customer feedback and engage with digital community. Qualifications • Bachelor's degree in marketing, communications, or a related field. • Minimum 3 years work experience as a Digital Marketing Specialist or similar role in the cryptocurrency or fintech industry. • Strong understanding of Google Analytics, SEM, SEO, social media, email/content marketing, ad campaigns. • Exceptional copywriting and content creation skills. • Creative mindset, analytical, self-motivated and proactive. • Excellent communication and interpersonal skills. • Familiarity with basic web page management (WordPress) and graphic design/video software (Adobe Creative Suite).