DeFi Web3 Head of Marketing

# About Clip Finance Clip Finance is breaking new ground in the DeFi universe, innovating by melding NFT utility with DeFi and implementing cutting-edge KPI-based tokenomics. Our expertise lies in automatic yield optimization and real-time performance monitoring through our exclusive Strategy Router. # **We’re Seeking** An experienced marketer well-acquainted with DeFi applications. Your role will be to amplify the visibility of our sophisticated yet user-friendly DeFi product, foster an active community, and spearhead successful Yield Wars NFT sales. ## **Your Responsibilities** - Design and implement the overarching marketing strategy: plan activities, shape token economics, set KPIs, and oversee them - Work closely with founding team to meet specification needs in line with business objectives. ️Provide feedback from the market/user to improve our product and pursue successful customer value experiences. - Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth - Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and growth channels - Spearhead media partnerships to achieve measurable expansion - Cultivate and manage strategic marketing relationships, oversee social media channels like Discord and Telegram, and maintain budgetary discipline - Analyze competitors, discerning their strengths and weaknesses to distinguish our unique selling proposition - Understand user interests and pain points, tailoring solutions according to the customer journey ## Qualifications - At least 3 years of B2C marketing experience or relevant experience in web 3 project marketing - Well-versed in performance marketing٫ conversion٫ and online customer acquisition - Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible - A balance of logical, critical, strategic, and creative thinking - Performance marketing experiences (paid ads + analytics) and mastery of analytics tools, attribution systems and data visualization tools including Google Analytics, MixPanel or Tableau - Skill in designing KPIs and executing the PDCA cycle - Deep understanding of crypto, dApps, web3 protocols, DAO, NFT services, and their marketing nuances. This is non-negotiable. - Experience in launching and growing a social networking account and community from scratch - Good presentation skills using any office tools such PowerPoint, excel/spreadsheet, and design thinking tools such as Miro, FigJam etc. - Led successful token or NFT based fundraising experience - Aptitude for UX writing and content creation # About Clip Finance Automatic yield optimization and performance monitoring through our custom-built Strategy Router. World-class, risk-audited DeFi yields rebalanced based on real-time performance.