Principal Product Manager Growth DiscoveryExchange

Principal Product Manager, Growth - Discovery(Exchange) Singapore, Singapore Corporate – Product Management / Full-time / Hybrid apply for this job Our Product Management team drives product initiatives from inception through execution, makes impacts and launches products/features across our global footprint. We collaborate closely with engineers, designers, analysts, marketers, and other cross-functional team members to ship remarkable features and products. About Us Crypto.com Exchange is building the place where serious traders run their capital. The Exchange Growth team exists to scale the active trader base - across acquisition, activation, engagement, retention, and reactivation. We are moving at a pace most companies in the category can't. Role Overview We are looking for a Principal Product Manager to own the top of the funnel end-to-end - the journey from first touchpoint through account creation: landing pages, intent-matched entry points, and first-visit-to-registration conversion. This is the front door of the entire growth engine. Whether growth scales profitably or collapses under CAC pressure is decided here, in the gap between intent and registration. Your mandate is to turn discovery and conversion into a compounding acquisition engine, not a marketing-adjacent afterthought: intent matching, conversion quality, and channel economics that make every acquisition dollar work harder. You will run your roadmap with independence. You own top-of-funnel metrics, the landing-page system, the experiment program, and the conversion/quality/cost trade-offs - you decide what ships and when. You own the how and the when. You start with discovery and conversion, but we're hiring someone who thinks in growth loops and acquisition channel economics, and who will expand into broader growth domains over time. The rails are new and the playbook is yours to write. What You'll Actually Do: Own the discovery and landing layer. Landing page architecture, intent-matched entry points, deeplink strategy, and content-to-product bridges are yours. You capture traders at the moment of intent - and you make the call on what ships. Match the experience to intent. You design landing experiences off real intent signals - search queries, referral sources, market conditions, asset interest - so the right value proposition lands the instant a trader arrives. Build a scalable landing-page system. You own parameterized templates that let the team spin up intent-matched pages for new trading pairs, market events, competitive moments, and campaigns - fast, without re-engineering. Own first-visit-to-account-creation conversion. You hold primary accountability for visitor-to-registration rate, cost-per-registration, and registration quality. Nothing in this funnel ships without your sign-off. Run a rigorous top-of-funnel experimentation program. You test value props, layouts, form design, social proof, urgency mechanics, and friction reductions - managing peeking bias, sample-ratio mismatch, and novelty effects yourself. Optimize for quality, not vanity volume. You measure downstream KYC completion, funding, and first-trade conversion of registered cohorts so you never optimize for low-intent sign-ups. Own acquisition channel economics. You build multi-touch attribution, incrementality measurement, and channel economics models - blended and marginal CAC, LTV-to-CAC by cohort, payback period - and shift investment toward channels that produce high-LTV traders. You partner with marketing, partnerships, and brand to align their spend with the experiences you build. Operate AI-native. You use agentic AI tools (Cursor, Claude Code, Gemini, ChatGPT) as core to your daily workflow, and integrate AI into the product - dynamic landing-page personalization, AI-driven intent matching - where it creates genuine user value. Requirements: You've owned a top-of-funnel or conversion funnel end-to-end. Point to the funnel y...