Performance Marketing Manager - Koinly - Remote, Europe

Koinly [https://koinly.io/] is one of the fastest-growing crypto tax platforms, trusted by hundreds of thousands of investors across the UK, Australia, Canada, and The United States. We sit at the intersection of DeFi, on-chain activity, and real-world financial compliance: the unsexy but essential infrastructure layer that every active crypto user eventually needs. We have strong product-market fit, a deeply technical and loyal user base, and a growing paid acquisition presence. We're only scratching the surface.----------------------------------- 🎯 Why this role exists You most likely know this better than anyone: crypto users don't convert like typical SaaS audiences. They're skeptical of ads, they live in Discord and Telegram, they have wallet addresses not email addresses, and they have strong opinions about which tools they trust. Reaching them takes someone who speaks the language: not because you studied the market, but because you're actually in it. This role is for a performance marketer who understands this audience because they're part of it. Someone who can run rigorous paid acquisition and affiliate programs while also thinking creatively about where and how we can best reach crypto-native users.----------------------------------- 🔎 Role at a glance Mission: Own Koinly's paid acquisition, affiliate program, and cross-channel campaign coordination end-to-end. Team: Marketing Reports to: Head of Marketing Location: Remote, Europe only. We don't review applications from outside Europe. Employment type: Full-time contractor (B2B) Experience level: 5+ years Perks: 32 days PTO, 100% async culture, flexible schedule, and real ownership ----------------------------------- 🏗️ What you'll do Paid acquisition and channel strategy Own and scale paid acquisition end-to-end. Google Ads is our current backbone, but identifying and validating new channels is a core part of the job. Examples include crypto communities, niche placements, and contextual integrations. Build and manage the performance marketing playbook: channel mix, budget allocation, bidding strategy, campaign structure. Design and run integrated campaigns across paid, email, social, and content, tied to key moments like tax season across our markets (US, UK, AU, CA, EU). Manage budgets responsibly, scaling what works and cutting what doesn't, always anchored to ROI. Affiliate program Own the affiliate program from recruitment and onboarding through commission structure, performance monitoring, and fraud detection. You'll identify high-value affiliates, negotiate terms, and grow relationships, working closely with Partnerships on warm intros and other opportunities. Performance and optimisation Write and iterate on ad copy, develop landing page briefs, and direct creative assets. You're self-sufficient here. Run structured experiments across copy, creative, audience segmentation, and landing page experience. Build dashboards and reporting frameworks that make ROI visible and actionable. Go beyond platform-reported ROAS: cohort analysis, incrementality, and understanding the gap between what Google tells you and what's actually happening in your funnel. ----------------------------------- 🧑‍🚀 Who you are You're a performance marketer who thinks in audiences before platforms. You have proven experience with technically-minded, crypto-native communities and know how to reach them. Required: 5 to 8 years in performance marketing or paid acquisition, ideally in B2C SaaS. Native-level English, written and spoken. You will write copy, communicate async across time zones, and represent the brand in written form. Strong command of the language is non-negotiable. Genuine familiarity with the crypto space. You've marketed in crypto, fintech, or a similarly complex regulated space, or you have a track record reaching developer, trader, or technically-minded audiences. Or you're simply one of them (active DeFi participation, on-chain act...