Content Marketing Strategist

Are you passionate about transforming industries with cutting-edge technology? Do you thrive at the intersection of content, creativity, and strategy? Join Propy, a pioneer in the real estate sector leveraging blockchain and AI to revolutionize property transactions. We are seeking a dynamic Content Marketing Strategist to drive our content efforts, engage our audience, and elevate our brand as we redefine real estate for the digital age. About Propy: Propy is at the forefront of revolutionizing the real estate industry through blockchain technology, providing a secure and streamlined platform for online real estate transactions. We aim to make property transactions as effortless as possible, empowering agents, buyers, and sellers with cutting-edge tools and AI-driven processes. Responsibilities: Content Strategy Development: Develop and execute a comprehensive content strategy that aligns with Propy’s mission and business objectives in the real estate, crypto, and AI sectors. Content Creation: Create high-quality, engaging content for blog posts, articles, whitepapers, social media updates, and case studies tailored to Propy's audience. Editorial Oversight: Ensure all content aligns with Propy’s brand voice and strategic goals, maintaining high quality, consistency, and relevance. Tone of Voice & Key Messaging: Establish and refine Propy’s tone of voice and key messaging across all content to resonate with stakeholders in real estate and blockchain. Industry Research: Stay updated with trends in real estate, crypto, and AI to inform content strategy and maintain thought leadership. Creative Campaigns: Design and implement innovative content marketing campaigns that highlight Propy’s unique value proposition and drive engagement. Content Calendar Management: Manage the content calendar and oversee the publication process to ensure timely delivery of content. Collaboration: Work with cross-functional teams, including product, sales, and customer support, to create content that educates and engages the audience about blockchain, real estate technology, and AI. Performance Analytics: Measure and analyze the performance of content using analytics tools, making data-driven decisions to refine strategies and improve engagement. Competitive Analysis: Monitor competitors and industry trends to keep Propy at the forefront of content marketing in real estate and blockchain. PR and Media Relations: Develop and maintain relationships with media outlets and influencers to enhance Propy's brand visibility and reputation. Social Media Management: Oversee Propy's social media presence, creating and curating content to engage followers and promote brand awareness. Requirements: Experience: Proven experience in content marketing, preferably within the tech or real estate sectors. Writing Skills: Strong writing and editing skills with a portfolio of published content. Industry Knowledge: Knowledge of blockchain, cryptocurrency, and real estate transactions. Technical Familiarity: Familiarity with AI applications in marketing and real estate is a plus. Project Management: Excellent project management skills and the ability to handle multiple tasks simultaneously. Analytical Skills: Strong analytical skills and experience with content performance metrics. Attention to Detail: High attention to detail to ensure the accuracy and quality of content. Creative Thinking: Ability to develop creative content ideas and strategies. Social Media: Proficiency in managing social media platforms and strategies. PR Skills: Experience in PR and media relations to enhance brand visibility.