Growth Marketing Specialist

Hi, we’re token.com. Our goal is to create a world where money can flow effortlessly into the things people truly care about. token.com is the fun, simple, and social platform to discover and invest in the game-changing ventures of tomorrow. At token.com we recognise the positive value of diversity, we promote equality and challenge discrimination. We actively encourage job applications from people of all backgrounds. We’re a high-performance team of around 65 people. We have freedom and responsibility, a culture that encourages innovation, offers ownership and embraces knowledge sharing. We are now working as a team first, remote friendly company, arranging monthly get-togethers and regular team retreats. We also have a co-working space in London for collaboration and socialising. We are looking for a driven and creative Growth Marketing Specialist to join our Marketing team. To help you best prepare, we’ve outlined the interview process for this role, we aim to have this process completed within 3 weeks: -30 minute Google Meet with our People and Talent Coordinator -60 minutes Google Meet with our Head of Growth -60 minutes case study presentation -Final 1 hour Google Meet with our VP of Marketing What we’re looking for: 5+ years of experience driving growth for companies with paid and organic strategies 2+ years of experience working with mobile app growth. Proficient in ASO and SEO for organic channel growth. Analytical Skills: Proficient in data analysis tools (Spreadsheets, SQL) and platforms (Looker, Amplitude, AppsFlyer, GA4). Results-Driven: You consistently surpass marketing goals, prioritising measurable outcomes and ROI. Analytical Skills: You adeptly utilise data tools and platforms for informed decision-making. Innovative Thinking: Your creativity shines in crafting unique marketing strategies. Adaptability: You swiftly adjust strategies in response to changing environments. Communication Skills: You excel in conveying complex ideas clearly and succinctly. You are fluent in English Web 3 and/or crypto Industry knowledge What you’ll be doing: Develop and execute a comprehensive performance marketing strategy for user acquisition, engagement, and retention. Plan, brief, implement, and optimise digital marketing campaigns across paid social, SEM, Display, and affiliate networks. Effectively manage the performance marketing budget. Utilise analytics tools (AppsFlyer, Amplitude, GA4) to track, analyse, and report on campaign performance. Present regular reports to stakeholders with key metrics and achievements. Collaborate with CRM, product, design, and engineering teams to align marketing efforts with the product roadmap. Ensure consistent messaging and branding across all channels. Implement A/B testing to optimise ad creatives, website conversion rates, landing pages, and other campaign elements. Identify improvement opportunities based on performance data. Develop and implement user segmentation strategies for personalised marketing. Collaborate with data analytics teams for targeted campaigns. Oversee organic initiatives, including SEO and ASO, working with freelancers and agencies to boost organic channels. Please note that we are not in the position to offer sponsorship for this role.