Senior Lifecycle Marketing Manager

As a Senior Lifecycle Marketing Manager at Uphold, you will play a pivotal role in shaping and executing our marketing strategies to enhance customer engagement and retention in the rapidly evolving web3 landscape. Your expertise will drive innovative campaigns that resonate with our diverse user base, promoting our mission of providing seamless access to digital assets. What you'll do • Develop and implement comprehensive lifecycle marketing strategies to nurture customer relationships and improve retention rates. • Analyze user behavior and data to identify trends and opportunities for targeted marketing initiatives. • Collaborate with cross-functional teams, including product, design, and sales, to create cohesive and impactful marketing campaigns. • Optimize email marketing, push notifications, and in-app messaging to deliver personalized experiences at scale. • Monitor and report on campaign performance, providing insights and recommendations for continuous improvement. • Stay current with industry trends in web3 and blockchain technology to inform marketing strategies. What we're looking for • Proven experience in lifecycle marketing, preferably within the fintech or web3 industry. • Strong analytical skills with the ability to interpret data and translate insights into actionable marketing strategies. • Excellent communication and collaboration skills, with a track record of working effectively in cross-functional teams. • Proficiency in marketing automation tools and CRM systems. • A creative mindset with a passion for innovative marketing solutions. • Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities. This is a BlockJobs summary of the role. See the original listing to apply.