Web3 Community Specialist CN 华语社区运营专员

Job Responsibilities: Build and grow a Chinese-speaking Web3 community, driving community engagement, participation, retention, and long-term ecosystem growth through active community operations, user interaction, and community atmosphere building. Develop and execute community growth strategies, improving activity levels, participation quality, and user retention through structured campaigns, engagement loops, and iterative optimization. Manage daily operations of social media and community channels, including content publishing, interaction responses, trending topic participation, and overall communication rhythm control. Monitor Web3, Crypto, blockchain, and social media trends, and continuously adjust operational and content strategies to maintain relevance and competitiveness in a fast-moving industry. Plan and execute online and offline community events, including AMAs, roundtables, livestreams, community challenges, and interactive campaigns—ensuring events are engaging, participatory, and highly shareable, not just procedural. Create, edit, and manage community content and editorial calendars, ensuring content is high-quality, relevant, and engaging, with strong “internet-native” appeal that encourages discussion and sharing. Support content localization and adaptation, ensuring English/global project content is effectively translated and adapted for Chinese-speaking audiences. Identify, onboard, and manage local KOLs, community leaders, partners, and ecosystem collaborators, driving co-marketing campaigns and joint initiatives. Build and maintain relationships with industry partners, projects, and ecosystem stakeholders, supporting collaboration initiatives and execution of joint campaigns. Collect, analyze, and act on community feedback and sentiment, identifying issues early and improving user satisfaction through proactive resolution. Analyze community data, campaign performance, and growth metrics, and continuously optimize content, engagement strategies, and growth loops based on insights. Act as a key operator for the Mantle CN community, proactively managing user questions, feedback, and community health to improve overall user experience. Job Requirements: Bachelor’s degree or above; preferred majors include Computer Science, Marketing, Media, Communications, or related fields. Solid understanding of Web3, Crypto, and blockchain ecosystems, including Layer2, DeFi, DAO, ecosystem projects, and community governance, with a willingness to continuously learn and explore. At least 2 years of experience in Web3 community operations, content operations, social media management, livestream operations, or creator/community growth roles. Excellent communication and coordination skills, with the ability to collaborate effectively across users, KOLs, partners, internal teams, and external stakeholders. Proven execution ability—able to respond quickly, take initiative, and drive tasks forward in a fast-paced, multi-threaded environment. Creative mindset with the ability to design engaging, interactive, and highly shareable community campaigns and activities. Strong analytical and structured thinking skills, able to break ideas down into actionable plans, including timelines, workflows, assets, budgets, risk considerations, and post-campaign evaluation. Good “internet sense” and content intuition, with an understanding of what drives discussion, engagement, and community participation. Efficient and resource-conscious, able to maximize impact and growth outcomes within limited budgets through smart execution and prioritization. Comfortable working under pressure, adapting quickly to changes, and maintaining consistent output in a high-frequency execution environment. Ability to communicate effectively in both English and Mandarin is required to support collaboration with Chinese and global stakeholders. Preferred Qualifications: Experience working with Web3 projects such as exchanges, wallets, Layer2 ecosystems, Ga...