Creator Growth Lead Miami

About ArenaArena is a digital entertainment company building platforms people genuinely love. Since 2021, our portfolio has grown to include MetaWin, WOW Vegas, BetZoo Media, Hit.com, and Rolla, with further brands in development. Our teams operate across London, Malta, Gibraltar, and Miami.We move fast, back bold ideas, and use data and technology to make smarter decisions at every level of the business. We are not constrained by legacy systems or conventional thinking, and the same is true of how we approach growth.The OpportunityArena is building its creator, streamer, and community engine across its casino and prediction markets brands, starting with MetaWin and Hit.com with more to follow. Miami is a key market and this role is at the front line of that expansion.This is not a social media management role. It is not a brand strategy role. It is a hands-on, execution-focused operator position for someone who lives at the intersection of creator culture, casino entertainment, and performance marketing. The person we hire will measure success in first-time depositors, wager volume, and community momentum, not likes and impressions.You will own the full creator growth stack across the Arena portfolio: sourcing and signing creators, running streamer campaigns, managing Discord activations, developing content strategy, and building the pipeline that turns creator-led attention into measurable player acquisition and retention across multiple brands.What You Will OwnCreator Acquisition and PipelineYou will build and maintain a weekly pipeline of streamers, KOLs, micro-influencers, meme pages, Discord owners, gambling creators, and Miami creator personalities. Recruitment happens across X, Instagram, Telegram, Kick, Twitch, YouTube, LinkedIn, Discord, and direct outreach. You will keep a live target list with outreach status, audience quality, proposed deal structure, expected cost, and commercial rationale for every prospect, and you will build lasting creator relationships that go beyond transactional campaign deals.Streamer and KOL CampaignsYou will design and run CPA, rev-share, hybrid, and fixed-fee campaign structures for creators across the Arena brand portfolio, testing and optimising deal types based on performance data. This includes streamer races, content bounties, deposit-code campaigns, creator leaderboards, and affiliate competitions that drive measurable acquisition. Creator budgets are managed with discipline: spend is scaled decisively when performance is proven and held back when it is not. You will track and report on creator performance across FTDs, CPA, NGR, wager volume, and retention contribution per creator and campaign.Content EngineYou will develop short-form content ideas, clips, memes, hooks, thumbnails, leaderboard drama, winner content, and behind-the-scenes moments that travel organically across platforms. You will coordinate clippers, editors, streamers, and internal social publishing to maintain high-velocity content output across MetaWin, Hit.com, and other Arena brands. You understand why specific formats perform and use data to iterate fast. You will brief and direct content creators clearly, maintaining each brand's voice while giving creators the creative freedom that makes content authentic.Discord and Community ActivationsYou will own Arena's Discord presence across relevant brands, building recurring community energy through activations, giveaways, raids, AMAs, competitions, drops, and leaderboard moments. The goal is a community that feels alive and engaged, not a channel for announcements. You will coordinate with support and compliance teams to keep activations controlled and on-brand.Paid-Content Creator StrategyYou will use paid-content creators intelligently as hosts, referrers, community personalities, and campaign faces. You understand creator monetisation, audience behaviour, and content conversion, and you bring strategic thinking to this channel rather than defaulting to chea...