Operations Specialist

About the RoleWe are looking for a data-driven and execution-oriented Operational Specialist to join our team. In this role, you will own the end-to-end planning and execution of online campaigns across our App and web platforms, driving user growth, engagement, and retention in the Web3/FinTech space.🚀 Key Responsibilities Campaign Planning & Execution: Own the end-to-end planning, scheduling, and execution of online campaigns (e.g., new user rewards, trading competitions, airdrops, referral programs, holiday marketing). Performance Analysis: Establish data monitoring frameworks (tracking participation, conversion, retention, trading volume) and conduct post-mortem analyses to iterate campaign mechanics. Cross-Functional Collaboration: Work closely with Product, Engineering, Design, Marketing, and Legal/Compliance teams to ensure high-quality and timely delivery. User Growth & Retention: Design tailored campaign mechanisms (tiered rewards, task systems, viral loops) to boost core business KPIs. Competitor Research: Monitor operational strategies of compliant exchanges (e.g., Coinbase, Kraken) and synthesize industry best practices into actionable ideas. Risk Management: Identify potential risks (e.g., bonus hunting, wash trading) and collaborate with Risk/Compliance teams to design anti-fraud mechanisms. 🎯 Job Requirements Background: Bachelor’s degree with 1–3 years of operations experience in Internet, FinTech, or Web3 industries. Experience with crypto exchanges, wallets, or payment solutions is a huge plus. Campaign Management: Proven track record in independent, end-to-end campaign planning (including goal breakdown, mechanics, budgeting, and contingency plans). Data-Driven: Strong analytical mindset. Proficiency in Excel, SQL, or BI tools is highly preferred. Project Management: Excellent coordination skills to efficiently align resources across Design, Tech, and Product teams. Industry Knowledge: Fundamental understanding of the crypto/Web3 space and exchange business models (Spot, Futures, Earn, etc.). 🌟 Bonus Points Experience in designing viral growth/referral mechanisms. Experience in running trading competitions or liquidity mining campaigns. Familiarity with compliance frameworks like MiCA (for the European market).